Thursday, February 24, 2011
1. Hashtag You have probably read tweets where people have jumbled words together preceded by the pound sign (#). For example: #britneyspears, #advertising, #deathlyhallows (for all you Harry Potter fans like me). These words are similar to blog keywords; they link your tweet to related tweets with the same hashtag. It is a great way for other users to find your tweets, and a great way for you find out what the 'buzz' is on a topic of your interest if you search or click on a hashtag.
2. Retweet Twitter is all about sharing information. A retweet is a republication of the tweet of another user, and is usually preceded by RT@(username of original tweet) if you add something to the tweet (like a response). Or, you can just click 'retweet,' and Twitter will take care of attribution and tweet it to your followers for you.
3. #followfriday (#ff) Any post preceded or followed by this hashtag will list usernames that other twitter users are suggesting their followers follow. It's polite, and a great way to find and build relationships with potential followers.
4. Trending Trending means that a tweet with a certain hashtag has become 'hot,' or is being tweeted about often at the current moment. Looking at what is trending can help you keep up with the buzz and join the conversation on topics relevant to your twitter account.
5. Lists If someone 'listed' you, that means that they have added you to a list of followers that they have grouped together. It works similar to a blogroll in that it is a great way to recommend and find other users, but it has one other advantage. You can create multiple lists, and put the usernames you follow in organized groups, so that when you click on one of your lists, you can view all of the most current tweets from just those users. It keeps you from having to sort your way through the hundreds of tweets you might be following to get to the information you want.
Hope you find this helpful!
Tuesday, February 22, 2011
And if you still don't believe me when I say social media is taking over, check out this video I found. It lists some pretty incredible statistics about the worldwide use of social media. Keep in mind, this was created about 8 months ago--numbers have most likely grown exponentially since then. Enjoy!
Friday, February 18, 2011
What are they?
You may have seen these around somewhere. They’re basically just a pixilated barcode that you can scan with your smart phone, webcam, or actual barcode scanner (should you have one) and lead you to some sort of new media destination. For instance, if you saw a poster for a new film that looks really interesting and there is a QR code in the corner you could scan the code with your phone and it could lead you to that film’s official webpage or even a trailer for it.
Why they’re important for advertisers…
What’s fascinating about these is how many different levels of functionality they provide to those who use them. For advertisers, it provides (among many other things) the ability to track responses to an ad which allows for an easier return on investment.
For consumers it provides a simpler way with which to access something that interests them, it’s as simple as holding up your phone and taking a picture.
…And even corporations
Some companies are even using the barcodes to go paperless thus making them more efficient. For example, ticket providers can allow a concert ticket barcode to be downloaded to a phone, which can then be scanned at the event.
The future of QR codes
Though they originated in Japan, and they've been around for a number of years, they’re still relatively new in the United States. The way in which people use them is evolving, and it’s exciting that we’ll be able to see how people start using these to brand, advertise, and share with consumers.
Have you used a QR code in some way? Share your story with us!
Thursday, February 17, 2011
My favorite part--learning how the social media guru uses his creation to listen to feedback and change the product. In such a well-connected society, it isn't hard to understand why this is such a successful business model. You can use Twitter to do the same, as the gentleman at the end demonstrates, it is quite possibly the world's most useful tool to find immediate feedback on current events and happenings.
Tuesday, February 15, 2011
Wednesday, February 2, 2011
This recent post on TED.com further discusses the implications of these changes.
Johanna Blakley is the Deputy Director of the Norman Lear Center (a media-focused think tank at the University of Southern California). She studies the impact of mass media and entertainment on our world.