Amber Case: We are all cyborgs now | Video on TED.com
Huh?
That was my first reaction. But as I listened to Amber Case talk about her fascination with human connectivity--I started to make some connections of my own.
At any one time we have access to any of the number of people in our cell phone--we can stand on one side of the world, whisper something, and it can be heard on the other, she says. This ability doesn't just make the world a 'smaller' place, but it also makes us more human.
"We are co-creating each other all the time," says Case.
Does this apply to businesses as well? Absolutely it does. With the advancement of social media, businesses are being co-created by their clientele. In fact businesses start to take on their own 'second self.' An online presence becomes an interface that consumers interact with. Brands become more human, developing personalities.
And as a result, cohesive branding is now more important than ever. A business, when interacting with customers, needs to have a consistent personality that grows with its client base--not ahead of it. Social media allows businesses to create functioning relationships with consumers, but in order to prosper they need to build trust.
How does an entity, like a business, build a trust-based relationship with consumers?
This will be the focus of my next few entries. For now enjoy this video, and let me know what you think!
Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
Tuesday, April 5, 2011
Thursday, November 11, 2010
A blog about blogging: Part 1
NOTE: I'm turning over the reins a bit here. As we work through our list of social media topics, we're going to be covering over the next few weeks, I'm letting Sara (our assistant writer and PR specialist) weigh in on the topic of "blogging" for this particular post. Please feel free to leave comments for both of us here!
Blogging is perhaps one of the oldest forms of social media. A blog can be a great tool for sharing knowledge and building relationships with family, friends, consumers and other businesses.
This entry is part I of a series about blogging that I will be linking to various articles/blogs on the subject.
What is a blog?
Blogging is writing a few paragraphs every few days or so and posting them online and hoping that someone will stumble upon it, read it, and find themselves interested in your business, or at least your expertise, right?
WRONG! There's a lot to blogging that a lot of beginning bloggers (and some veterans) don't consider. Some of it is technical--they don't know how to use the tools that their blogging platform provides for them to reach out to new readers. That, I will cover later. Right now we are going to consider the most basic blogging blunder, which in addition to terrible alliteration, is publishing unfocused content.
The articles you publish on your blog are what your readers come to read. But it is important to recognize that you want to attract a faithful audience that will return to your blog frequently to read and comment on posts. To do that, you need to focus on a specific audience that you want to attract the attention of, and gear your content toward their interests and needs.
What questions are they asking on Twitter? What topics are they most interested in? Write about it. Even if you are hoping to attract a broad and diverse audience, you need to start small. If you get a group of followers that are regularly reading your blog, rely on them to spread the word and link to your posts.
Also, remember that blogging is as much, if not more, of a learning process for the blogger than the reader. Constantly be looking for new information to share. The more you read, the more of an expert you will become on a topic and the easier it will be to establish yourself as one.
Thirdly, create boundaries. These boundaries will keep you from publishing articles outside your area of expertise, and keep your blogs short and reader-friendly. One rule I like to follow: The mini-skirt rule. Make sure your blog entries are long enough to cover the subject, but short enough to keep it interesting.
For more info, check out this blog from buildabetterblog.com:
http://www.buildabetterblog.com/2010/09/3-secrets-of-great-content-creation.html
You can contact Sara and Elisa at: bigideas@kearley.com for more information.
Blogging is perhaps one of the oldest forms of social media. A blog can be a great tool for sharing knowledge and building relationships with family, friends, consumers and other businesses.
This entry is part I of a series about blogging that I will be linking to various articles/blogs on the subject.
What is a blog?
Blogging is writing a few paragraphs every few days or so and posting them online and hoping that someone will stumble upon it, read it, and find themselves interested in your business, or at least your expertise, right?
WRONG! There's a lot to blogging that a lot of beginning bloggers (and some veterans) don't consider. Some of it is technical--they don't know how to use the tools that their blogging platform provides for them to reach out to new readers. That, I will cover later. Right now we are going to consider the most basic blogging blunder, which in addition to terrible alliteration, is publishing unfocused content.
The articles you publish on your blog are what your readers come to read. But it is important to recognize that you want to attract a faithful audience that will return to your blog frequently to read and comment on posts. To do that, you need to focus on a specific audience that you want to attract the attention of, and gear your content toward their interests and needs.
What questions are they asking on Twitter? What topics are they most interested in? Write about it. Even if you are hoping to attract a broad and diverse audience, you need to start small. If you get a group of followers that are regularly reading your blog, rely on them to spread the word and link to your posts.
Also, remember that blogging is as much, if not more, of a learning process for the blogger than the reader. Constantly be looking for new information to share. The more you read, the more of an expert you will become on a topic and the easier it will be to establish yourself as one.
Thirdly, create boundaries. These boundaries will keep you from publishing articles outside your area of expertise, and keep your blogs short and reader-friendly. One rule I like to follow: The mini-skirt rule. Make sure your blog entries are long enough to cover the subject, but short enough to keep it interesting.
For more info, check out this blog from buildabetterblog.com:
http://www.buildabetterblog.com/2010/09/3-secrets-of-great-content-creation.html
You can contact Sara and Elisa at: bigideas@kearley.com for more information.
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