Thursday, September 30, 2010

A Look at Social Media from Two Different Perspectives

A friend of mine sent this to me. I actually hear comments along these lines from people not too much older or younger than myself, so I'm not sure it's generational as much as personal preference. I think a number of people share this view.

The flip-side of that view: I thought this video was a cool way to explain the role that social media plays for consumers.

A couple thoughts on social media for those looking to enter this area. When choosing what social media you want to use, consider how you would use it. Only use as many as you have the resources to keep updated, and only use the ones that best serve your purposes. Are you looking to network with other businesses or business people? Try LinkedIn. Are you looking to interact with consumers? Try Facebook. Are you looking to share knowledge or keep consumers aware of what's going on within your company? Try blogging or Twitter. But you want to appear active and involved no matter what social media outlet(s) you choose, so do not overextend yourself.

Tell us - How are you using social media for yourself or for your organization?