"Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It is a high-power engine on the larger marketing ship."-Matt Dickman, SVP Digital Marketing at Fleishman-Hillard
Though they were labeled as fads during their humble beginnings (and still sometimes now), social networks like Twitter and Facebook have grown to include a combined total number of subscribers that exceeds one billion people. That’s kinda huge.
Most fleeting fads don’t feature this size fraction of the world’s population. As a result, many industries and organizations have not only accepted social media, but are now embracing social media as a way to brand their company and/or their product – whether it be through Facebook, Twitter, or both. And while the push to use social media has been somewhat prevalent since the middle of the past decade, some institutions are still trying to find their way in this realm in terms of expressing and building a brand across various social media channels. With this in mind, we’d like to offer a few key concepts to remember when branding through social media:
Keep it simple:
Branding yourself through social media has endless possibilities and it is also quickly becoming one of the most cost effective forms of marketing. But just because it’s mostly free and readily available, does not mean it’s easy to use, so please consider what we’ve wrote about while you’re using it!