Thursday, February 25, 2010

Tuesday, the New York Times said that the FDIC has now named 702 ‘problem banks’ at the end of 2009. There were only 252 banks on the list at the beginning of last year. 140 banks failed in 2009, the highest number of bank failures in 17 years. Credit unions may be suffering, but because they are non-profit organizations, they aren’t seeing anywhere near the same kind of losses that banks are experiencing. It’s not hard to see why many Americans are switching from big banks to smaller credit unions.

But with the new credit card holder’s bill of rights, which took effect Monday, many more Americans could be driven to make the switch.

In the clip below from the CBS evening news, credit cards, the “2 inch piece of plastic” that has been driving our economy, and our citizens into debt, could draw more people to join credit unions.

Many credit unions don’t issue credit cards, and the ones that do have lower rates, and have eliminated many fees that banks are charging.

The benefits of being a member of a credit union are stacking up, and even more obvious in these trying economic times. Are you convinced yet?

Watch CBS News Videos Online

Thursday, February 18, 2010

Kearley helps launch InTouch Credit Union

After working with Kearley and Company, Inc. on their name change/re-brand initiative for several months, EDS Credit Union became InTouch Credit Union on Tuesday, February 16, 2010.

The name InTouch was meant to align with the credit union’s approach to its members, while keeping the ‘I.T.’ of EDS Credit Union’s roots in information technology.

In addition to a new name, Kearley developed a new logo, support collateral, and in-office retail merchandising for InTouch.

Click here to view the press release.

The logo, shown above was created by Daniel B├╝enger, senior designer at Kearley.

“I wanted to keep with EDS Credit Union’s existing brand, while also incorporating more active, engaging elements,” he said

What do you think? Please take a moment to answer our poll on the right, and let us know what you think about the new logo.

Wednesday, February 3, 2010

AAF-Fort Worth Celebrates 100th Anniversary

The American Advertising Federation's Fort Worth chapter just celebrated its 100th Anniversary, and there was a video created for the event. I got to help with the project, but another local, TCU Alum (who prefers to be anonymous) is the genius behind the production.

Kind of a cool retrospective of Fort Worth and the advertising community here over the last 100 years.