Friday, March 7, 2014

Social Media Marketing

The social media universe mimics that of our own and is always expanding. New platforms seem to pop up everyday giving each media-savvy business a unique opportunity to present the cyber-community with their brand. Pinterest, YouTube, and Instagram provide just that chance. Success with these distinct media formats is simply a matter of getting acquainted with the different features and implementing a personalized, brand-specific approach.

 Instagram is a popular photo and video-sharing mobile-based app that was acquired by Facebook in 2012. Instagram is a friendlier format because unlike Facebook, there is no algorithm to dictate what appears on followers’ newsfeed.

There are 20 filters available to enhance the aesthetic of the image. Each post should include a brief caption containing hashtags to include the post in a trending theme. The most successful posts are those that are most relevant to both your brand and your potential customers. Photos and videos that share an interesting or inspiring story will help attract your target market. 

Check out the blog: Instagram for Business offering tips, brand spotlights, API examples and news from Instagram HQ.

For more specific, helpful tips read Debbie Hemley’s article 26 Tips for Using Instagram for Business at Social Media Examiner and Eric Ho’s How To Use Intagram To Promote Your Brand at Elite Daily. 

Pinterest is a pinboard-style photo-sharing website that businesses can use to their advantage. To entice other Pinterest users to pin your images, include a mix of product photos and non-sales photos across your boards. If you have a company blog, share images from those posts. If you come across a cool image you think your target market would like to see, pin that too!

To get started, set up your Pinterest account in the Pinterest Business Section and fill in the applicable details about your business. Create boards for certain categories of images, for instance “the great outdoors” or “delicious delicacies ”, and get pinning!

For more advise, read Mark Macdonald’s article Why and How You Should be on Pinterest, Even if You Haven't Joined Yet on Shopify and Jason DeMers’ How to Use Pinterest in Your Online Marketing Initiative at Huff Post.

YouTube is a video-sharing website with massive viewership – over 6 billion hours of video are watched each month on YouTube. Savvy businesses use YouTube to their advantage by uploading videos that provide a clear picture of the product or service you are offering. Each video should include a link to your website and contact information.

YouTube is a useful tool for creating awareness of your brand. This strategy does not focus on a particular video or service, but is an ongoing effort to promote the entirety of your brand concept. YouTube can also be used to advertise particular products or promote retail stores. These should be both informative and entertaining. Companies can use YouTube to extend product and customer support by addressing customer problems and frequently asked questions. Training videos can also uploaded for staff. (example of successful brand awareness campaign)

Listen to your audience and you will gain a greater viewership.