Friday, July 29, 2011

Social Media 101

Every day it seems people are asking about social media, from Facebook to Twitter to blog platforms and more. Some industries seem to be late adopters of this new media and are skeptical of whether it works – and whether the resources needed to pull it off are worth the pay-out.

At Kearley, our stance is YES it works. It's affordable, and easy, but you have to put the time and effort into it to get the pay-out you desire. But why does it work? Take a look at this video that I posted on the blog last summer.

Social media works because it closes that new gap between organizations and their target consumers. So what is your organization doing in the social media arena?

Monday, July 11, 2011

A glimpse into the future of retail merchandising

Nothing leaves an impression on your customers quite like face-to-face interaction, but keeping your branding consistent through your storefront is also very important. Now, with advances in technology, the ways you can interact with your customers when they visit your store or branch are expanding as well.

Have a look at what this bank in Madrid has done to give their customers a unique experience via interactive retail designs.

Could applications seen in interactive Museum exhibits have wider applications in retail environment?

What do you think? Could your local bank or retail store move to incorporate some of these applications?