The social media universe mimics that of our own and is
always expanding. New platforms seem to pop up everyday giving each media-savvy
business a unique opportunity to present the cyber-community with their brand.
Pinterest, YouTube, and Instagram provide just that chance. Success with these distinct
media formats is simply a matter of getting acquainted with the different
features and implementing a personalized, brand-specific approach.
There
are 20 filters available to enhance the aesthetic of the image. Each post
should include a brief caption containing hashtags to include the post in a
trending theme. The most successful posts are those that are most relevant to
both your brand and your potential customers. Photos and videos that share an
interesting or inspiring story will help attract your target market.
Check out the blog: Instagram
for Business offering tips, brand spotlights, API examples and news from
Instagram HQ.
For more specific, helpful tips read Debbie Hemley’s article
26 Tips
for Using Instagram for Business at Social Media Examiner and Eric Ho’s How
To Use Intagram To Promote Your Brand at Elite Daily.
Pinterest is a pinboard-style photo-sharing website that businesses
can use to their advantage. To entice other Pinterest users to pin your images,
include a mix of product photos and non-sales photos across your boards. If you
have a company blog, share images from those posts. If you come across a cool
image you think your target market would like to see, pin that too!
To get started, set up your Pinterest account in the
Pinterest Business Section and fill in the applicable details about your
business. Create boards for certain categories of images, for instance “the
great outdoors” or “delicious delicacies ”, and get pinning!
For more advise, read Mark Macdonald’s article Why
and How You Should be on Pinterest, Even if You Haven't Joined Yet on
Shopify and Jason DeMers’ How
to Use Pinterest in Your Online Marketing Initiative at Huff Post.
YouTube is a video-sharing website with massive viewership –
over 6 billion hours of video are watched each month on YouTube. Savvy
businesses use YouTube to their advantage by uploading videos that provide a
clear picture of the product or service you are offering. Each video should
include a link to your website and contact information.
YouTube is a useful tool for creating awareness of your
brand. This strategy does not focus on a particular video or service, but is an
ongoing effort to promote the entirety of your brand concept. YouTube can also
be used to advertise particular products or promote retail stores. These should
be both informative and entertaining. Companies can use YouTube to extend
product and customer support by addressing customer problems and frequently
asked questions. Training videos can also uploaded for staff.
http://www.youtube.com/watch?v=owGykVbfgUE
(example of successful brand awareness campaign)
Listen to your audience and you will gain a greater
viewership.
Read on at Using
YouTube to Build Your Brand, Authority and Business and Using
YouTube for Your Business
