I had the pleasure of attending the AAF-Fort Worth's June luncheon presentation by Scott Berg, Worldwide Media Director for Hewlett-Packard, and I'm sharing here for those of you who might be interested.
It was a fascinating presentation, and certainly an interesting look how new media is changing the game plan (or, in some instances, the whole ball game!) when it comes to reaching consumers.
The video clip Berg used to kick-off his presentation - "Shift Happens."
And the link to Berg's presentation.