Every day it seems people are asking about social media, from Facebook to Twitter to blog platforms and more. Some industries seem to be late adopters of this new media and are skeptical of whether it works – and whether the resources needed to pull it off are worth the pay-out.
At Kearley, our stance is YES it works. It's affordable, and easy, but you have to put the time and effort into it to get the pay-out you desire. But why does it work? Take a look at this video that I posted on the blog last summer.
Social media works because it closes that new gap between organizations and their target consumers. So what is your organization doing in the social media arena?