Wednesday, July 9, 2014

Branding: An interesting look at the quest to uncover a brand's DNA.

Remember the documentary filmmaker (Morgan Spurlock) who who ate nothing but McDonald's for 30 days in an effort to see what the side effects were on his health? This is a TED talk discussing another one Spurlock's ventures from a few years ago on branding and brand marketing. 

Morgan Spurlock: The Greatest TED Talk Ever Sold. 

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