What are they?
You may have seen these around somewhere. They’re basically just a pixilated barcode that you can scan with your smart phone, webcam, or actual barcode scanner (should you have one) and lead you to some sort of new media destination. For instance, if you saw a poster for a new film that looks really interesting and there is a QR code in the corner you could scan the code with your phone and it could lead you to that film’s official webpage or even a trailer for it.
Why they’re important for advertisers…
What’s fascinating about these is how many different levels of functionality they provide to those who use them. For advertisers, it provides (among many other things) the ability to track responses to an ad which allows for an easier return on investment.
For consumers it provides a simpler way with which to access something that interests them, it’s as simple as holding up your phone and taking a picture.
…And even corporations
Some companies are even using the barcodes to go paperless thus making them more efficient. For example, ticket providers can allow a concert ticket barcode to be downloaded to a phone, which can then be scanned at the event.
The future of QR codes
Though they originated in Japan, and they've been around for a number of years, they’re still relatively new in the United States. The way in which people use them is evolving, and it’s exciting that we’ll be able to see how people start using these to brand, advertise, and share with consumers.
Have you used a QR code in some way? Share your story with us!