Most of my blogs have been focusing on social media lately because it is the newest and fastest growing segment of our industry. And yet, so many users are slow to realize just how useful it can be. And it's hard to keep up, especially since it is evolving almost daily. For instance, less than a month ago on January 25, Facebook launched 'sponsored stories' which gives more visibility of friends' interactions with brands to Facebook users, replacing ads containing traditional promotional copy-it could become a game-changer for online advertising. (find out more here.)
And if you still don't believe me when I say social media is taking over, check out this video I found. It lists some pretty incredible statistics about the worldwide use of social media. Keep in mind, this was created about 8 months ago--numbers have most likely grown exponentially since then. Enjoy!