Tuesday, February 15, 2011

The Unofficially Official Kearley Superbowl Ad Awards

Here in the office, we talked a little about the Superbowl ads. The ones we liked, and maybe the ones we didn't. After this informal poll, I put together a list of highly coveted Kearley Ad Awards. Enjoy!

Most Memorable--Volkswagon 'Darth Vader'
This cute 30-second spot made quite an impression on most Superbowl viewers. For any Star Wars fan, or anyone who knows imaginative kids (or is still one at heart), it earned a laugh and also highlighted the 2012 VW Passat's pushbutton start feature. The commercial itself has already gotten over 25 million views on Youtube less than a week after its debut. Watch it again here.

Biggest Laugh--Bridgestone 'Reply all'
This not as talked about ad came to mind for me and at least one other person in the office as the funniest commercial to debut on Superbowl Sunday. The main personality's dramatic overreaction to an office blunder draws a somewhat strange connection to the durability of Bridgestone tires, but all the same got a good chuckle from me even after watching it here for the third time.

Most Shocking--GoDaddy.co 'New GoDaddy Girl'
I wasn't so sure about this ad myself, but after seeing the reaction of people around me at the game I had to agree with Elisa that this ad deserved a nod. So for most shocking, I nominate GoDaddy's racy commercial with an unexpected spokesperson for their .co domains. If you don't yet know who it is, you can find that out for yourself here.

Most 'Warm and Fuzzy'--NFL 'Best Fans Ever'
Where I watched the Superbowl, when this ad came on the room went quiet. People exchanged smiles and laughed at some of their favorite TV moments. This spot reminds us how the Superbowl permeates American culture--and brings generations together as we remember our favorite TV personalities from the Brady Bunch to Southpark. Remember the good times here if you haven't gotten a chance to enjoy it.

Least likely to succeed--Skechers 'Break Up' featuring Kim Kardashian
It's hard to deny that Ms. Kardashian has become a cultural icon, whose endorsement could be quite valuable. But with all the hype this commercial had leading up to the big day (reportedly having been cut down because of moments 'too hot for family TV'), it didn't quite live up to it. It was sexy, but it wasn't much of anything else--likely appealing to a limited audience of dedicated Kardashian fans. You can watch this ad here.

Which ads were your favorites?

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